Behavioral Targeting ( E- Havioral ) - 1390 Words

Position Essay: Does Behavioral Targeting (E- Havioral) in Marketing Presents a Greater Negative Implications Than Positive Germimah Clarke MCM713-H1WW Professor Potter November 11, 2014 How would you feel, if someone is watching your every move, whether you are going to the store, to the bathroom, on a date, at church, while you’re sleeping, in a hospital or on spring break with your friends in Cancun, Mexico acting crazy and wild! Then taking your details to determine how to live, where to be and what to say. Behavioral targeting is something like that, but normally done by marketers in the marketing and advertising industry, companies and corporations. There are numerous companies, businesses, and firms that monitor masses†¦show more content†¦This is why you need to delete your cookies after your web-browsing activity Today, social media is one of the best tools businesses and companies use to promote their brand, products and services, whether it is for profit or non-profit, to reach out to consumers, however they use behavioral targeting as their secret weapon to capture consumers’ buying habits so they can stay ahead of their competition. Does behavioral targeting (E- Havioral) in marketing present a greater negative implications than positive? My position on this topic is yes. Behavioral targeting (E- Havioral) in marketing does presents a greater negative implications than positive. I would like to call it conservative spying. My argue is this method of advertising and getting consumers to buy products and services is dancing on the fence of disturbing. True story. I was laying on my bed watching television and web surfing and I saw a commercial about a hair removal system Tria hair removal system and Kim Kardashian was demonstrating how it works. I quickly looked it up on the web, I saw it and watched it for a few minutes, then I click out and went on to look at something else music from Kem, but all of a sudden I saw Tria ads popping up every time I am online surfing. I thought to myself, ’I’m being tracked, someone is watching me’, although it did not deter me from cont inuing to