Behavioral Targeting ( E- Havioral ) - 1390 Words

Position Essay: Does Behavioral Targeting (E- Havioral) in Marketing Presents a Greater Negative Implications Than Positive Germimah Clarke MCM713-H1WW Professor Potter November 11, 2014 How would you feel, if someone is watching your every move, whether you are going to the store, to the bathroom, on a date, at church, while you’re sleeping, in a hospital or on spring break with your friends in Cancun, Mexico acting crazy and wild! Then taking your details to determine how to live, where to be and what to say. Behavioral targeting is something like that, but normally done by marketers in the marketing and advertising industry, companies and corporations. There are numerous companies, businesses, and firms that monitor masses†¦show more content†¦This is why you need to delete your cookies after your web-browsing activity Today, social media is one of the best tools businesses and companies use to promote their brand, products and services, whether it is for profit or non-profit, to reach out to consumers, however they use behavioral targeting as their secret weapon to capture consumers’ buying habits so they can stay ahead of their competition. Does behavioral targeting (E- Havioral) in marketing present a greater negative implications than positive? My position on this topic is yes. Behavioral targeting (E- Havioral) in marketing does presents a greater negative implications than positive. I would like to call it conservative spying. My argue is this method of advertising and getting consumers to buy products and services is dancing on the fence of disturbing. True story. I was laying on my bed watching television and web surfing and I saw a commercial about a hair removal system Tria hair removal system and Kim Kardashian was demonstrating how it works. I quickly looked it up on the web, I saw it and watched it for a few minutes, then I click out and went on to look at something else music from Kem, but all of a sudden I saw Tria ads popping up every time I am online surfing. I thought to myself, ’I’m being tracked, someone is watching me’, although it did not deter me from cont inuing to

Designing A Workplace Environment Within The Workplace

This training module will be implemented to create a workplace environment that is designed to meet the learning needs of all departmental employees, by teaching them the acceptable ways of approaching the learning process in the workplace environment. This training module will be a two hour training and it will cover multiple intelligences, Reinforcement (feedback), Holism, Scaffolding, and lastly Metacognition. We will also include information on, why it is important to grasp ideas and concepts that could inevitably lead to a better, clearer understanding of why it’s important to nurture the learning process in the workplace. Content on Training Multiple intelligences are really important and are key to understanding the learning†¦show more content†¦Behaviorism should be taught to employees because much can be understood by watching the actions of others. Observing others can show how dedicated employees are or either how disoriented they are. Behaviorists believe that it is unnecessary to look at the mind to learn about the behavior of an individual (Lieberman, 2012). It is important to understand that behaviorism plays an important role in understanding how we learn. Because we don’t always know what a person is thinking, it is important to ask questions in the learning process. When discussing learning, a topic that might come up is reinforcement (feedback) which according to â€Å"Lieberman (2012) is an increase in the probability of a response caused by the presentation of a reinforcer following that response†. In the workplace it is necessary to commend those that are standin g out above the rest. This is an example of behaviorism, or learning by observation. When an action reinforces positive behavior, it is good for all the employees to see because it increases the likelihood of the action being repeated. Holism is an important aspect of learning as it pertains to looking at things for what they are as a

Seven Personal Qualities Found in a Good Leader Free Essays

How often have you heard the comment, â€Å"He or she is a born leader?† There are certain characteristics found in some people that seem to naturally put them in a position where they’re looked up to as a leader. Whether in fact a person is born a leader or develops skills and abilities to become a leader is open for debate. There are some clear characteristics that are found in good leaders. We will write a custom essay sample on Seven Personal Qualities Found in a Good Leader or any similar topic only for you Order Now These qualities can be developed or may be naturally part of their personality. Let us explore them further. 1. A good leader has an exemplary character. It is of utmost importance that a leader is trustworthy to lead others. A leader needs to be trusted and be known to live their life with honestly and integrity. A good leader â€Å"walks the talk† and in doing so earns the right to have responsibility for others. True authority is born from respect for the good character and trustworthiness of the person who leads. 2. A good leader is enthusiastic about their work or cause and also about their role as leader. People will respond more openly to a person of passion and dedication. Leaders need to be able to be a source of inspiration, and be a motivator towards the required action or cause. Although the responsibilities and roles of a leader may be different, the leader needs to be seen to be part of the team working towards the goal. This kind of leader will not be afraid to roll up their sleeves and get dirty. 3. A good leader is confident. In order to lead and set direction a leader needs to appear confident as a person and in the leadership role. Such a person inspires confidence in others and draws out the trust and best efforts of the team to complete the task well. A leader who conveys confidence towards the proposed objective inspires the best effort from team members. 4. A leader also needs to function in an orderly and purposeful manner in situations of uncertainty. People look to the leader during times of uncertainty and unfamiliarity and find reassurance and security when the leader portrays confidence and a positive demeanor. 5. Good leaders are tolerant of ambiguity and remain calm, composed and steadfast to the main purpose. Storms, emotions, and crises come and go and a good leader takes these as part of the journey and keeps a cool head. 6. A good leader, as well as keeping the main goal in focus, is able to think analytically. Not only does a good leader view a situation as a whole, but is able to break it down into sub parts for closer inspection. While keeping the goal in view, a good leader can break it down into manageable steps and make progress towards it. 7. A good leader is committed to excellence. Second best does not lead to success. The good leader not only maintains high standards, but also is proactive in raising the bar in order to achieve excellence in all areas. These seven personal characteristics are foundational to good leadership. Some characteristics may be more naturally present in the personality of a leader. However, each of these characteristics can also be developed and strengthened. A good leader whether they naturally possess these qualities or not, will be diligent to consistently develop and strengthen them in their leadership role. How to cite Seven Personal Qualities Found in a Good Leader, Essay examples

Russian Revolutionary Avant-Garde free essay sample

Ideology, politics, leadership, style of early 20th Cent. Russian art, focusing on Constructivism. During the Cold War, the prevailing Western view of Soviet art was that the Communists had driven out the once flourishing Russian avant-garde and replaced it with Socialist Realism. In fact, state-mandated Realist art was only imposed on artists by Stalin in the early 1930s. In the years before, during, and after the Revolution of 1917, the avant-garde of Futurists, Suprematists, Constructivists, Productivists and other movements saw their work as being appropriately, positively Revolutionary. As Bodine notes, the avant-garde artists of Russia moved to the forefront of cultural activity as a result of their allegiance with the emerging theories of the political revolution. After 1917, the political revolution welcomed the support of these avant-garde groups for the simple reason that the new government found them to be, the only section of the artistic..