Supermarkets And Consumer Behavior In Vietnam Marketing Essay

Supermarkets And Consumer Behavior In Vietnam Marketing Essay Introduction; product and assignment First I believe it is important to briefly fresh up the memory of what product this assignment is based on. Or at least what the outcome of this gathered information will be compared against. The product to introduce in Vietnam is CartCom. It provides the super markets with a new way to communicate with their customers. It is a plastic bracket that is clicked on the handle of the shopping cart and it can be provided with material as advertisements from suppliers or information from the chain. This material is printed on cardboards and put inside the bracket for customers to observe, read, remember and eventually shop. This assignment will emphasize on the change in the Vietnamese society concerning the way they shop and where they shop. There will be focus on numbers, statistics and facts to justify my statements. First I will concentrate on the change from the charming and typical Vietnamese street markets, to the more western way of grocery shopping: the super markets. Later on I will turn the focus on to the consumer behavior in Vietnam and how the presented information affects the introduction of CartCom to the retail chains in Vietnam. The change from traditional street markets to modern supermarkets C:UsersKamillaDesktopcoop mart in vietnam.jpgC:UsersKamillaDesktopStreet market in Vietnam.jpg There has been a remarkable change in the socio culture regarding the shopping in Vietnam. The trends have now changed the routines of grocery shopping and preferences from street markets to super markets. 56% of the total population in Vietnam is below the age of thirty.  [1]  A young population means growth in purchasing power and therefore the super markets could target Vietnam, expand and push the people of Vietnam to join in on this kind of shopping culture. Vietnam retail Industry Analysis has found that Vietnam is set to undergo a huge transformation from 2007 to 2011.  [2]  The air conditions mini marts and the supermarkets are becoming dominant. This also means that Vietnam is currently experiencing significant changes to the distribution system in particular, but also the food system it selves.  [3]   Supermarkets are replacing the traditional Vietnamese hawkers and markets. Their street life, shopping habits are changing because of western trends are taken into consideration and followed. Many are disappointed, especially guides and tourists, because local markets and street vendors are now closing. But this is all because of the change in the socio culture and the change in the peoples preferences regarding their shopping habits. The government is encouraging the boom in shopping centre development and the abandoning of traditional markets.  [4]  The supermarket business is very successful and the Vietnamese retail market is viewed as the third most promising retail market in the world.  [5]   Supermarkets versus street markets How could the supermarkets take charge in Vietnam? Do they provide the same value as the old markets? Probably they do, if not they would not survive. Concerning the consumer behavior there are three topics to touch upon regarding the Vietnamese retail market. The numbers are collected at Ac Nielsen ´s report on groceries in Vietnam from 2010. First I found that 67% of total consumer expenditure is on fresh food. This means that eventually the supermarkets became excellent in their offerings of fresh food, so the consumers could turn from the street markets (known for the splendid fresh groceries) and to the supermarkets. If the supermarkets did not offer a satisfying solution to the consumers need for fresh food, I believe this change would not be happening so quickly and maybe the local markets would survive a bit longer. The supermarket chains knew what they needed to provide to turn the consumers into supermarket shopping instead of street market shopping. And they succeeded. The second important issue to touch upon is that most consumers (64%) are aware of price changes and are continually searching for promotions. So the supermarkets have an advantage regarding their opportunity to purchase large amounts of goods and groceries, store them and offer promotions weekly and even daily. This in balance with the promise of always having fresh food. High quality goods and frequent big sales are drawing large numbers of shoppers to supermarkets and away from traditional markets. Supermarkets in Ho Chi Minh City are crammed with people during weekends and attracting most middle-income customers.  [6]  This proves the strong positions the supermarkets are now gaining in Vietnam, and Ho Chi Minh City. Finally it is said that Vietnamese people buy and use Vietnamese products. In connection with CartCom; this is why we chose not to provide the advertising material to the CartCom in addition to the bracket. The supermarkets know their suppliers and they know their customers, we have no knowledge and nothing to contribute concerning the design and decisions for the material used inside. To expand the value in our product to new highs, we will look into the possibility of introducing the screens instead of the plastic bracket. We believe this is yet to expensive and complicated, but when we have gotten the retail chains to see the effect of CartCom, we believe there is opportunities for a digital screen on the carts where you will be able to have your shopping list and also receive information and advertisements. Consumer behavior in Vietnam; south compared to north A finding concerning the consumer behavior alone is worth noticing. This is the differences in consumer behavior between north and south in Vietnam. We will introduce CartCom to Ho Chi Minh City (HCMC) primarily, so I will focus on this city describing the behavior. Regarding promotion the people here favor all types of promotion, and from my point of view they are more innovative and unrestricted. Price promotions alone will not appeal strongly to the consumers in HCMC. In north this type of promotion is the most effective. As a result the CartCom can be explored in many different ways in the south and not only be used to push sale and push information on low prices. The supermarkets can use CartCom to provide advertising using the supplier brands in other promotions like for example dinner tips and exclusiveness, quality and accessibility in stores. One last finding worth discussing is that the people in HCMC and in the south are more early adapters than in the north. It is always important to think of the decision makers. We are in the b2b market and when selling to companies, in our case the supermarket chains, the decision makers will also here be the key to success. Who are making the decisions whether or not to start using CartCom? One thing is certain; if it is people from south that makes the decisions we are more likely to be approved. The supermarkets are in the b2c market and they make decisions on the basis of what they believe their customers will approve of. People in HCMC are innovative, early adapters and approving of new ideas concerning promotions.  [7]  I believe HCMC is a right choice because CartCom has a good chance of succeeding there and also because the people here fit the description of what kind of customers needed for the desirable response we wish to achieve. Conclusion; CartCom in Vietnam We have reasons to believe that the consumer behavior inside the supermarkets in Vietnam do not differ from other countries. The reasons why that is, is the supermarkets have not done any radical changes within the stores to adapt other that of course different food and local suppliers. The customers in Vietnam is like other customers visiting supermarkets, they usually bring a shopping list and make use of a shopping cart or a basket. The customers shopping with kids can place the kids in the cart, but this will not cover the CartCom. As shown in the pictures there are still room for CartComs new advertising space. In the picture to the left a child has joined in on the shopping, the CartCom will be placed under the shoppers right hand. There are cart with baby seats on top of the handle, but they only cover the old seat like this one is using, and not he handle. The bracket is placed on the handle where the cart is being pushed, as shown in the picture to the right. C:UsersKamillaDesktopcartcom.jpgC:UsersKamillaDesktopbaby i vogn The shopping will take place as it usually does, only we see a trend for larger purchases and this may make room for larger stores and bigger amount of carts in the stores. Up until now there had been a change in consumer behavior from street market shopping to the supermarket shopping. This has been The Co-op Mart chain that is CartComs first target has had an increase in both customers and revenues by more than 40% compared to the same period last year.  [8]   There has been a sufficient increase in the supermarket industry and this gains all participants as well as the chains. CartCom we believe will be one of the participants and the increase in profitability in this industry will create opportunities for CartCom to sell more and eventually expand with the screens, as shown in the picture. C:UsersKamillaDesktopskjerm cartcom Will the consumers continue changing their behavior? Another thing worth noticing is the perceived threat of consumers changing their behavior, as they have been doing up until now. The average perception of this is analyzed in Ac Nielsens report on grocery shopping from 2010. The results tell us that Vietnamese consumers are anticipated to change their behavior on several highlighted elements. Elements like purchasing more local food, buy bigger packs to save money, purchase more on promotion and change channel of information received. However because it is expected to change on every subject, I believe this is just another hint telling us that the retail industry will continue growing. I believe the consumer behavior will keep on changing into the western way of shopping, in supermarkets with carts and postponed for in-store advertising. This way of shopping also includes the large purchases to save money and advertising for low prices. The push marketing strategy is becoming old and the chains, we believe, is in need for a new and innovative way of exposing the customers with communication material. I want to highlight one finding from this model. It states that they are anticipating the Vietnamese consumers to buy more Vietnamese products in the close future. This is likely to be a trend to support the countries operations and not import. Also it is supporting short travelled food and environmental focus. Conclusion How inhabitants do their shopping is different in every country. In Vietnam there has been a change from street markets to supermarkets and this creates opportunities for several participants. CartCom is one of them and by introducing a new way of reaching out to consumers during the shopping, we believe we can expand to using screens and that way not be duplicated easily because the plastic brackets are just the beginning of a revolution within in-store advertising. The Ac Nielsen grocery report 2010 http://docs.google.com/viewer?a=vq=cache:y_ldKXyUxcsJ:www.acnielsen.com.vn/site/documents/NielsenVietnamGroceryReportAugust2010.pdf+annual+grocery+report+vietnamhl=nopid=blsrcid=ADGEEShbEBLuDEgDbLQ2NJ5S7dE88LIKbDgtivJ7sJ2yy_M75REjQQvFQQx-1ui3bKdTaaBJi1WKPjwytuw2cjV4IsjqpxLiHUYW0vwxkVm2EwIo1FQo3N7N-INR1KExLRr7znvufnOqsig=AHIEtbSERBeXR8i9t1hcDfpPRnF00k4_7A

How Is Sibling Rivalry Explained in the Taming of the Shrew Essay

William Shakespeare is considered to be one of the most famous writers of all time. His ability to develop such characters from kings to beggars is a major aspect of his achievements and so the audience can see parts of their own personalities represented on stage. As a result of Shakespeare’s authentic characters, the relationship between Katherina and Bianca in The Taming of the Shrew is utterly realistic. It shows every bit of the forever living concepts of sibling rivalry such as jealousy, envy and hate. One of the ways that the sisters’ rivalry is explained is the constant humiliation that Baptista, their father, causes in public. Gentlemen, importune me no farther, For how I firmly am resolved you know; That is, not to bestow my youngest daughter Before I have a husband for the elder. If either of you both love Katharina, Because I know you well and love you well Leave shall you have to court her at your pleasure. (1.1.48-54) In simple words, he means that he wants Katherina off his hands as soon as possible but when Katherina is offered to Bianca’s suitors, she is profusely turned away like a piece of rotten meat. Her humiliation at this point is complete; she is discussed in public like scandalous gossip, so Kate tries to reveal her fury to her father, â€Å"I pray you, sir, is it your will/To make a stale of me amongst these mates?† She is being publicly humiliated, has no defence for her pride, and reacts with haughtiness to cover her embarrassment that is caused by no other, but her own dear father. To top this, Baptista announces that he is to hire schoolmasters â€Å"to instruct her [Bianca’s] youth.† and she is further humiliated through neglect as he makes no mention of Katherine’s studies. Kate then bridles at this and makes her exit, hurt by recurring displays of neglect. Everything is compared with Bianca and Kate realizes the way that her father favours Bianca. So to cover up her shame and embarrassment caused by her father, Kate argues with her sister, hoping that she can disguise her destroyed feelings. Similarly, Bianca’s personality adds to Kate’s rebellious actions. On the outside, Bianca seems to be a gentle and sweet young woman, a â€Å"young, modest girl†Ã‚  Lucentio calls her. In reality however, she is a sneaky sister, with a foxy personality. â€Å"My books and instruments shall be my company, On them to look, and practise by myself.† Her deliberate call for attention increases Kate’s shrewdness. In a modern adaptation of this play, you can tell the difference between Bianca’s good and bad side. Behind everyone’s back, as the audience, we can see how cruelly Bianca teases Katherina about her beauty and lov e life by sticking up her middle fingers, swearing etc. The girl that Lucentio calls â€Å"modest† has no problem with parading her modesty for her own benefit and so she displays fake innocence. Without any complaint, she says that books and instruments will be her company, thus gaining the sympathy of her father, Lucentio and her two suitors. In Act 2, Scene 1, Kate bounds her sister’s hands and torments her about Bianca’s suitors showing Katherina’s jealousy and the accusations of favouritism with which she confronts her father. â€Å"I will go sit and weep/Till I can find occasion of revenge† (35-36). This is an immature response but with this, we can tell that she is hurt and she seeks to mend this hurt by revenge; thus we can understand her shrewish ways. Another way sibling rivalry is manifested in this play is the acts of physical violence. Often, it is the older that lashes out at the younger and for example, in Act 2, Scene 1, there are displays of physical aggression when Bianca enters with her hands bound. This scene also ties in with the two sides of Bianca and in the adaptation of this play that I referred to earlier, we can notice that Bianca is not the least upset about having her hands bound; she is using this as another example where she can mock and laugh at Katherina: Is it for him you do envy me so? Nay, then you jest, and now I well perceive You have but jested with me all this while. I prithee, sister Kate, untie my hands. (2.1.18-21) Being angered by Bianca’s insolence, Katherina lashes out and strikes her, saying, â€Å"If that be jest, then all the rest was so.† (2.1.22) Katherina cannot stand being ridiculed, especially when the person criticizing her is her own sister. At the end of the play, the reader becomes more aware that there is more to the sister’s relationship that it appears, as a switching of personality occurs. ‘Bianca, get you in/Go in, Bianca.’ The two women’s  contrary behaviours are shown and in the first scene Bianca has to be told twice to enter the house, indicating she is not as tractable as she is thought to be in the eyes of others. Katherine on the other hand, when she first meets Petruchio, is told that when she is to be married on Sunday, Katherina does not protest. This is strange as the readers view her as the ultimate shrew on the outside but Katherina’s reaction should have been a more violent and physical one. However, the final scene clarifies the women’s true nature, as Bianca become the disobeying wife and Katherine portraying the perfect Elizabethan wife, therefore demonstrating the result of the sister’s rivalry. Shakespeare, then, has represented the conflicts between the Minola sisters in many ways including: tense relationships, physical violence, the constant struggle for attention, harsh words and affection from their father. The interesting aspect of the sister’s ‘journey’ is that we, as readers, cannot just read Kate and Bianca like a cover of a book. We can understand Kate’s need for attention and love, we can sympathise her hurt and pain because of Bianca. Their relationship is well written, realistic, and allows the audience to experience their own feelings towards sibling rival ry and recognize those in Katherina and Bianca.

Question of Authorship Essay

For the past five decades, the world of literature has come to venerate the great works of one man. The tremendous contribution of Shakespeare in Literature remains unparalleled. The sheer volume of the plays and sonnets he had written remain unmet, and the quality of its art remains unmatched. So much so, that there is probably no one inhabiting this earth who hasn’t the knowledge of the great writer. No one graduates from school without having the experience of Shakespeare in their education: his plays are celebrated through staging and his works are the subject of study in, and even outside of, Literature classes. Also, the celebration of Shakespeare and his works are not limited to the confines of education. Theatrical companies earn a sizeable proportion of their profits in staging Shakespeare’s five-century old works. Publishing companies benefit largely in the millions of hardbound copies they have printed of Shakespeare’s works, and the literature he and his works have inspired. With the picture that has been painted, we can see how influential and how big a pillar Shakespeare is in Literature. However, with the exception of literary scholars, not many people are aware of the issue that has surrounded Shakespeare’s authorship of the works that have been claimed to be his since the time man can remember. William Shakespeare of Stratford has always been regarded as the man who wrote the immortal plays and sonnets. But ever since speculations have started to arise, various names have also mushroomed through the investigations of scholars who claim that these names are the ones which we should be celebrating, and not that of the businessman William Shakespeare of Stratford. The speculations started when Alexander Pope brought to the attention of readers the authenticity of the attribution to Shakespeare in a number of his works. Pope attacked Shakespeare’s on the genuineness of works that had been excluded from the 1623 Folio, a collection of Shakespeare’s most compelling works. His criticisms made in the 17th century continued to influence the generations that followed with respect to their opinion on the matter. Primarily though, what has unsettled critics are the dissonance in his the experiences and education received by a theater man in Stratford and the quality and content of the works he allegedly produced, as stated by one source, â€Å"The work attributed to Shakespeare shows a knowledge of geography, foreign language, politics, and an immense vocabulary that many find inconsistent with what’s known about Shakespeare’s education,† (Lanciai). Authorship Majority of the investigations were done through a historical point of view. If we take a look back in history during the time Shakespeare wrote his plays, we would find out how authorship was perceived as insignificant, even illegitimate, in the writing of the book. According to another source, traditional narratives that present the Middle Ages as a ‘golden age’ of forgery for which questions of authorship and authenticity were unimportant (King). What triggered this was the inability of novice writers (especially people of rank) to publish their own name in their works under the regime of Queen Elizabeth. â€Å"A gentleman of rank could not publish under his own name lest he be suspected of having a profession†. This policy was followed, and writers of rank either circulated their work privately or they made use of pen-names (Lanciai Christian). Also, the theater industry during Shakespeare’s time was an unsurveyable community (Lanciai). It therefore follows that while theater was an important industry of the era, it is very challenging to examine the works of the industry. These reasons ultimately lead to the graying of the trace to the real authorship of the works attributed to Shakespeare. Why not Shakespeare? It has been mentioned in this essay that the theater industry was an unsurveyable community during Shakespeare’s time. A piece of information that is known though is that the owners of the theaters were communally owned by the actors, according to Lanciai’s article. Only the exceptional rise in the business, and William Shakespeare was one of them, as he was an accomplished capitalist of those times. Therefore, we can surmise that Shakespeare the businessman was a person considered of rank in his age. If we remember the rule that was imposed on writers of rank, another source argued thus: â€Å"If Shakespeare was a gentleman of rank, then William Shakespeare could not he his real name. By contrast, the William Shakespeare who was a play-broker, part owner of an acting company, and resident of Stratford as well as London would have been in a good position to use and appropriate work written by an anonymous high-born author,† (Price, Diana). How Shakespeare was perceived The man’s (Shakespeare of Stratford) social and professional position in question was described by Pope as this: â€Å"He writ to the People; and writ at first without patronage from the better sort, and therefore without aims of pleasing them: without assistance or advice from the Learned, as without the advantage of education or acquaintance among them: [and] without the knowledge of the best models, the Ancients, to inspire him†¦Ã¢â‚¬  From this description, King surmised that Pope regarded the dialogue of the actors in his works as â€Å"bad conversations†, and that he was only able to get away with this because of the Court patronage. Also, he had drawn from the quote that the quality of Shakespeare’s dramatic writing improved in direct proportion to his level of social and linguistic contact with ‘the better sort’. With this we can already see how Pope has de-merited Shakespeare from the level of literary genius which has always been associated to his name. It also evident that Pope deemed Shakespeare of this position because of the social position he was in, as according to the same article, Shakespeare’s social contamination by his inferior associates and conversation partners contributed to the de-meriting. An argument from another author supported Pope’s claims when another author said, â€Å"It appears that Shakespeare of Stratford was not much respected (or liked) while Shakespeare the author was† (Price). The other side of Shakespeare of Stratford that Pope pointed out in concurs with the knowledge of the author. According to Price’s book, Shakespeare of Stratford was identified by contemporary documents as a money-lender, play-broker, wheeler-dealer, social climber, and sometime actor. No contemporaries of Shakespeare called him as an author, not even people from his community. What also strengthens this argument is the lack of surviving documents written by him which have any literary significance (Price). Aside from these, what’s also disturbing for scholars is the fact that the will left by Shakespeare did not mention of any books that he owned. In Elizabethan period, books were considered important items and therefore were to be bequeathed to relatives or fellow writers. His passing also spoke of his merit as a celebrated modern playwright in his time. Unlike other playwrights, his death did not stir any public notice. Add to that the issue brought about the will he left behind, these things make a lot of people wonder about his merit as a writer. It seems that his will was the only trace of Shakespeare’s literary works. A man named Reverend James Wilmot was said to have searched all of Warwickshire to look for any piece of evidence that would present Shakespeare’s literary activity. Reverend Wilmot did not find any anecdote, letter, document or any memento (Lanciai). Surely, anyone who is claimed to be a writer will have volumes of writings in his home, or any piece of writing at all. The article also explained that Reverend Wilmot’s discovery led him to conclude that Shakespeare really must have another writer. His education also proved nothing but extraordinary. According to Price’s book also, the businessman from Stratford only acquired a grammar-school education at most. While possible, it is difficult to believe that a person of such educational attainment could produce the level of intellect and cultivation found in his works. It is almost unquestionable when one makes the claim that Shakespeare’s works have shaped the way English dramas are to be written, as put by another source, â€Å"He creates and establishes the English verse drama, he gradually develops the English drama into the form which subsequently and invariably becomes the Shakespeare standard (Leahy, William). † This particular writer is one with the critics who says it is impossible that these works of great quality could have been produced by a man with little educational background. Leahy added in his article, â€Å"It’s not likely that Shakespeare could master this form directly without preparatory work in such an accomplished professionalism which is already evident in the first Shakespeare dramas. † What made him say this is due to his non-existent education and lack of experience of Cambridge, France, and Italy. Aside from this, Price adds how scholars point out that his knowledge of several foreign languages is deemed dubious. The article explained that there is no indication that Shakespeare knew any languages other than English, or that he ever left England. The discrepancy between the images of the two persons has fuelled the debates for the authenticity of the businessman from Stratford’s authorship in the Shakespearian works. The Real Shakespeare Among the numerous strings of allegations and speculations regarding Shakespeare of Stratford’s merit to claiming authorship to a number of literary works, a lot of names have also surfaced. Among these people was Francis Beaumont, a young dramatist who passed away in the same year William Shakespeare died. As death could sometimes speak of the greatness of a person, we could surely say that Beaumont was considered as one of the significant people in English drama. The whole of England mourned for his death and paid tribute to the dramatist. Aside from this young dramatist, another man is claimed to be the real Shakespeare. Ben Jonson, who also completely dominates the preface to the first edition of the complete works of Shakespeare, which appeared in 1623, is also suspected to be the real author of the plays (Lanciai). Lanciai adds that Ben Jonson himself has published his complete works first, which could have led him to think that the Shakespeare dramas should also be published. In addition, Christopher Marlowe has been alleged to be the original Shakespeare. Born in Canterbury, he was a learned man who received his education in the King’s School Canterbury, as well as Corpus Christi College, Cambridge through scholarships. The resonance with the quality of education has convinced many scholars, but what was more convincing was the practice he was able to gain in translations, poetry, and playwrighting (Oleg, et al). Lanciai also mentions another probable author to the works in question. After the discovery of Reverend Wilmot regarding the absence of Shakespeare’s literary work, the Reverend believed that a man named Francis Bacon should be recognized as the authentic author. The Reverend concluded that Shakespeare must have been the protective name for Bacon. According still to Lanciai’s article, Bacon’s education, experience and knowledgeableness could be better reconciled with the intellectual level exhibited by the works. Also, as the authorship clearly indicates that the experience were collected from at least the Cambridge university, Italy, and France, Bacon proved to be a probable candidate to the authorship as he had extensively went to these places. To add, Bacon’s education allowed him a position as an ambassador and to also serve as a member of the House of Commons. He was knighted and moved to higher political positions after the ascension of James VI (Oleg, et. al) In conclusion, the works of Shakespeare are not to be questioned with respect to the contribution in Literature and the quality of art that it contains. While the question of the Shakespeare authorship has been around for hundreds of years and is therefore a very important matter to be settled, it would be more important and more contributory if aspiring writers who are inspired by these works to focus their attention to â€Å"what† and not as to the† who. † Works Cited: King, Edmund G. C.. In the Character of Shakespeare: Canon, Authorship, and Attribution in Eighteenth-Century England Lanciai, Christian. A Summary of the Shakespeare Problems. Research Journal – Volume 06 – 2009 Online Research Journal Article. The Marlowe Society. 2009 Price, Diana. Shakespeare’s Unorthodox Biography: New Evidence of an Authorship Problem Seletsky, Oleg, Huang, Tiger, Henderson-Frost William. The Shakespeare Authorship Question.

Religion Has Been A Source Of Curiosity For Me - 1454 Words

Religion has been a source of curiosity for me. Since childhood I was discouraged by my parents to search outside the realm of Christianity for answers to questions of spiritual or moral nature. In fact, they instilled in me a sense of xenophobia surrounding other religions, especially eastern religion. As I realized that Christianity didn’t suit me, I read up on various faiths, demystifying them, as an attempt to unlearn this xenophobia. Buddhism captured my interest, being that it was not much like the organized religion to which I was accustomed. My fieldsite was the Fo Guang Shan Hsi Lai Buddhist Temple in Hacienda Heights, California. Fo Guang Shan is a movement intended to unite the eight sects of Chinese Buddhism, and Hsi Lai is the name of the temple itself. I decided to take a self-guided cassette tour of the temple. Starting at the top of the steps leading from the parking lot at the front of the temple is the Temple’s Gateway. Painted red and gold with a flared roof, the gate introduced the ancient Chinese aesthetic of the temple. Engraved on its pillars are gold Chinese hanzi which, according to the general information pamphlet, bear the four universal vows of Buddhists: â€Å"to save all sentient beings, to eradicate delusion and stress, to study the boundless Dharma, and to attain supreme enlightenment†. Past the gate and following another flight of steps is the Bodhisattva Hall. On either side of the building lie alcoves with shrines to the two guardiansShow MoreRelatedPlaying Piano At The Senior Center897 Words   |  4 Pagesthan ten years, piano has only meant more to me as I constantly learn new dimensions to musicality. Changing my approach over the past couple of years from trying to perfect every aspect of my technique to focusing on my fluidity and rhythm has drastically improved my musicality. 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