Wednesday, December 25, 2019

The Medici Influence and the Italian Renaissance Essay

Post-Middle Age Italy was afflicted by medieval wars and the bubonic plague. It needed a change to restore the vision of what Italy could become. This change revealed itself within the Medici family, who helped return glory and influence to Florence. The Medici family saw the value in contributing to the advancement of the greatest minds of the period. This was evident in their patronage of leading artists such as Michelangelo and of renowned teachers such as Galileo. The sphere of influence the Medicis enjoyed also extended to the political arena, which happened to be heavily influenced by the Catholic Church at the time. The Medicis capitalized on the power of the Church. Through this influence and the use of â€Å"amici degli amici,† or†¦show more content†¦With Giovanni’s death in 1429, some saw an oppurtunity to capitalize on the event by attempting to displace the Medici family from its high place in the social and political landscape of the time. One su ch opportunity was taken by a wealthy rival, the Albizzi family, who put in motion a plot to have Giovanni’s son, Cosimo de Medici, arrested on accusations of treason and banished to Venice (Kent 177). This did not happen without consequences. With Cosimo’s exile he took with him a large source of Florentine capital, the Medici Bank. The Pope intervened and restored the Medicis to power (Birth). Thus began Cosimo’s restoration of Florentine pride and his support of great artists that many still admire today. An example of the effects of the Medicis’ support of artists involves the Dome of Santa Maria del Fiore. The dome of this chapel was built so large that that no architect knew how to complete the rooftop structure which made it a humiliating point in Florentine history. A contest to see who could complete the dome was won when a Florentine engineer named Brunelleschi, felt he had developed the solution. With the successful completion of the chapel, s upport from Cosimo de Medici, and the holy consecration performed by the Pope, a great structure that had been a source of humiliation was now a source of pride to the Florentines and the Medicis.Show MoreRelatedThe Medici Influence and the Italian Renaissance Essay1188 Words   |  5 Pagesglory and influence to Florence. The Medici’s saw the value in contributing to the advancement of the greatest minds of the period. This was evident in their patronage of leading Artists such as Michelangelo and of renowned Teachers such as Galileo. The sphere of influence the Medici’s enjoyed also extended to the political arena, which happened to be heavily influenced by the Catholic Church at the time. The Medici’s were able to capitalize on the power of the Church and through this influence and theRead MoreFlorence Was The Birthplace Of The Italian Renaissance898 Words   |  4 PagesThe Italian Renaissance was a period in history unlike most others; this was an era of ingenuity, expansion, and enlightenment that would revolutionize both society as the people of the Renaissance knew it to be, and as the future generations of individuals across the globe understand it today. Florence held itself out to be the birthplace of the Italian Renaissance, yet the people of this renaissance era never lost sight of the Greek and Roman heritage. The following essay will discuss the varyingRead MoreInfluence Of The Renaissance On Modern Western Society Essay1712 Words   |  7 PagesThe renaissance was a time of great and immeasurable change within all aspects of European life; so much so that it could be seen as beginnings of our modern western society. Leading this revitalization in culture and society in Europe’s historical development were to the two of the most dominant states of renaissance Italy, Florence and Venice. These small city-states were the powerhouses of the time and assisted speeding up the renaissance and helped spur revolutionary de velopments along the wayRead MoreThe Medici s Influence On The Renaissance1662 Words   |  7 Pagesthe population. Even into the Renaissance, this prevalent societal structure still existed with the elitists in control. However, there are several factors that contributed to the demise of feudalism. One of these factors ironically being a powerful family of bankers. Arguably the most prosperous family leading up to and throughout the renaissance, the Medici’s widespread influence changed countless aspects of life that we still benefit from today. Even though the Medici family were wealthy bankersRead MoreArt Of The Renaissance : Questions And Vocabulary1283 Words   |  6 PagesAssignment 12.5 (Art in the Renaissance) Assignment- Questions and Vocabulary Terms: Giotto, Masaccio, Botticelli, Perspective, Guild, Artisan, Apprentice, Patron, High Renaissance, Pope Julius II, Michelangelo, Northern Renaissance, madrigal. 1) Giotti di Bondone (1266-1337) was an Italian artist and architect from Florence in the very late Middle Ages. He is considered to be one of the most important artists in Italy because he contributed greatly to the Renaissance style of painting and art inRead MoreThe Late And Post Renaissance1386 Words   |  6 PagesThe late and post-renaissance was a time dominated by the Medici family, but many other Italian families had their time in power. As the late renaissance ended and the post-renaissance era started, the Corsini family gained power and influence under the Medici. With banks in England, offices around Europe, and palazzos in Italy, the family made fast and large steps toward gaining influence and relevance in Italy. While they earned respect on the financial side, they also progressed on the religiousRead More Patrons and Artisans of the Renaissance Period992 Words   |  4 PagesThe Renaissance period (1400 to 1700) covered art, literature, philosophy and government. R enaissance culture spread outwards from Florence, to other Italian cities and then, over the following centuries, to the rest of Europe. It is widely understood that it was a unique combination of several different influences that led to the Renaissance, with the social and political conditions of the era, combined with great wealth and the large number of talented artists and artisans in Florence; influencingRead MoreThe Medici; Heroes of the Rennaissance988 Words   |  4 PagesThe Medici; Heroes of the Renaissance In the year 2004, PBS broadcasted the series, â€Å"Medici; Godfathers of the Renaissance†. This four-part documentary, in attempt to gain viewer interest, compared the Medici to the mobsters found in Francis Ford’s â€Å"The Godfather†. The relation of the Medici to Italian mobsters in the PBS Medici series is in no way accurate, for they were not villains of the renaissance, but heroes. The Medici were very connected with the church, and used their extensiveRead MoreDefining The Terms Renaissance And Humanism854 Words   |  4 Pages1. Define the terms Renaissance and humanism. The New World Encyclopedia article â€Å"Renaissance† states the Renaissance featured scientific and artistic discoveries and transformations that propelled a cultural shift in Europe after the Middle Ages (2015). The New World Encyclopedia article â€Å"Humanism† indicates that Humanism primarily focuses on human being s place, potential, beauty, and so forth (2014). 2. Who were the Medici’s? The Medici family, comprised of former bankers and commerce men, becameRead MoreRecovery And Rebirth : The Age Of The Renaissance1414 Words   |  6 PagesOutline Recovery and Rebirth: The Age of the Renaissance Meaning and Characteristics of the Renaissance **Italian Renaissance primarily of the wealthy upper class of elite rather than mass movement** Urban Society Renaissance Italy a result of its commercial preeminence and political evolution, northern Italy (mid-14th century) was mostly a land of independent cities that dominated the country districts surrounding. the city-states were the centers of Italian political, economic, and social life. a

Tuesday, December 17, 2019

The Conflict between Personal Development and Social...

As Lissa Paul points out in her essay the period from the late nineteenth till the early twentieth century plays an important role in the development of children’s literature. According to Paul during this period â€Å"colonial and patriarchal values† became more apparent in culture and society. As a result, British story papers as Girl’s Own Paper started to circulate. This magazine for girls was founded in 1880 and canvassed the struggle between traditional domestic ideologies and the idea of the â€Å"new woman† (Paul 119). Claudia Nelson argues that by reading those magazines girls were expected to adopt virtues such as â€Å"purity, obedience, dependence, self-sacrifice and service† (141). However, they also encouraged girls to have â€Å"intelligence,†¦show more content†¦In creating Anne Shirley, the protagonist of Anne of Green Gables, Montgomery dramatizes the struggle of a girl who initially does not conform to the conventional i deas and the expectations society imposes on her. However, tracing her developments, the novel narrates how Anne eventually learns to negotiate between social expectations ad her own desires. When Lucy Maud Montgomery published her most memorable novel Anne of Green Gables in 1908 it was an immediate success. The story about the little red-headed orphan girl Anne Shirley bears some similarities to Montgomery’s own life. Although she was not an orphan as Anne was, Montgomery did also suffer from a rigid upbringing. Maud’s grandparents took her in after her mother died before she was only two years old and her father, grief-stricken over his wife’s death, left her and Prince Edward Island shortly after that. Like Anne, Maud Montgomery was a very emotional and passionate girl, who loved nature and observing the world around her. From a very early age onwards Maud used her writings as a way to express herself. At age sixteen, she began publishing poems and stories a nd later she became a novelist (Watson 486). After her grandfather died in 1898, Maud, at age twenty-four, became responsible for the household duties, helping herShow MoreRelatedLittle Women By Louisa Alcott1260 Words   |  6 PagesChapters 24 to 47 were published in 1869 under the title Good Wives Louisa (1869). Louisa May Alcott’s personal life is demonstrated in the first book hence acting as a form of semiautobiographical where it largely reflects on the experiences as she grows up with her sisters in New England. She was born in Germantown, Pennsylvania on November 29, 1832 (Reisen). Thus, the book reflects her personal live with the authors demand on the need to know whether who of the sister married forcing her to addRead MoreLiterary Criticism : The Free Encyclopedia 7351 Words   |  30 Pageslife s questions with the expectation that these will result from gaining experience of the world. The genre evolved from folklore tales of a dunce or youngest son going o ut in the world to seek his fortune. Usually in the beginning of the story there is an emotional loss which makes the protagonist leave on his journey. In a Bildungsroman, the goal is maturity, and the protagonist achieves it gradually and with difficulty. The genre often features a main conflict between the main character and societyRead MoreRelationship Between Tourism and Cultural Heritage Management: Evidence from Hong Kong7693 Words   |  31 PagesARTICLE IN PRESS Tourism Management 26 (2005) 539–548 Relationship between tourism and cultural heritage management: evidence from Hong Kong$ Bob McKerchera,*, Pamela S. Y. Hoa, Hilary du Crosb b a School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hung Hom, Kowloon, Hong Kong Department of Geography, The University of Hong Kong/School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hong Kong Received 24 November 2003; accepted 4 February 2004

Monday, December 9, 2019

Entrepreneurship for Career and Lifestyle Portal - myassignmenthelp

Question: Discuss about theEntrepreneurship for Career and Lifestyle Portal. Answer: Introduction In this study we are going to look at three companies the QLC, a startup team that believes that millennials are looking to enjoy short-term career change opportunities without worrying about losing their current jobs. The QLC team provides a career and lifestyle portal to enable the millennial to test-drive their dream jobs. The Digify team on the other hand is a cloud-based secure filing sharing service provider that was established in 2013. The Vault Dragon is also an emerging player in the electronic health records market. All these three companies/teams enrolled into the JFDI 100 days accelerate programme and offered the millennial a chance to experiment on the best start-up. Evaluation of these three companies will be made to come up with one choice that is best recommended. Comparison and contrast of the three start-ups QLC Team We shall compare and contrast the three companies in their opportunity identification and action planning process. The QLC is a career and lifestyle portal that was founded to enable the millennials change career opportunities to short-term jobs without the risk of losing the jobs they hold currently. QLC main purpose is to help the millennials who are professionals a chance to explore other career options or even give back to the social entity without them having to hold on to jobs just for the sake of reasons such as family (Leung 2015). The millennials are a generation that has a different mindset from the other previous generation and they are young probably in their mid-twenties to mid-thirties in well-paying jobs. Unlike the previous generation, the millennials are more likely to stay in jobs for years less than three and want to change jobs to explore other ventures. This has been a trend that has been noticed and 91 percent of these millennials are all doing it (PwC 2016). De loitte did a survey in 2016 and found out that millennials would quit their current jobs and join a new organization in search of doing something different from what he was doing if given the chance. It surveys showed that one out of four millennials would take that bold step and 44 percent of them would move from their jobs by 2017. Only a small fraction of them stayed in their current jobs. Some even wanted to gain international experiences and venture into broader fields of work to advance their careers (McKinsey 2016). This QLC team provided and alternative to the professional millennials to take a chance of alternative career without feeling like its a risk. The millennials used this test-drive to be able to free themselves from their usual desk jobs into more fulfilling job opportunities. Most people stay on their jobs for fear of leaving as they would become financially insecure however; the QLC startup team offered a way out by coming up with an option for millennials to cha se their dream jobs. The QLC team focused on the career dilemmas of the millennials and came up with a business model innovation that would work in the change of job opportunities for the millennials. The QLC team is also comprised of millennials who majorly emphasizes with the other millennials in their generation and are passionate in inspiring change. Fan and Yao who are the QLC founders ventured into business after quitting their jobs at Accenture which was a risky but bold move. The team offers short-term career change opportunities to other millennials in their business during their spare time and these opportunities last from four to six weeks duration. They also offered internship opportunities and where millennials got to gain work experience and a chance to sample other career opportunities without them leaving their current jobs. QLS team also supported its users being the millennials in allowing them access features that would enable them build their profile and in so do ing to generate predictable recommendations that guarantees job opportunity search. It also provides its users with learning materials such as video materials and online readings that enable them upgrade in their skills on the job for their betterment. Mentorship from QLS sourced mentors are provided on a weekly basis to better their work and career (Fan 2016). Digify Team The Digify team deals with sending emails that contain very confidential and sensitive information that are locked for security purposes. This inventive idea came about by Augustine Lim after having a dilemma in sending of an email that contained sensitive information and not knowing if the client will delete the email after reading as was the requirement. Emails carry information from one person to another and some of the information transferred are very sensitive. Digify enabled professionals to be able to send digital files that were attached to normal emails whereby the files are locked in a box and only the sender who has the key can unlock them. Digify was convenient as it would enable to secure information passed digitally safely and seamlessly. Having the sender have a key to the locked box containing sensitive information, would enable the documents, images, videos being sent by Digify to be protected, tracked and option of set to self -destruct. Digify was made to be availa ble in both portable PCs as well as desktop computers. It was however very challenging to execute this technology and most times the founders were stuck on ways to find the market that would fit their product as well ways of increasing user adoption (Thomas 2016). The challenge of this technology to fit into the market made Lim to compel its use in industry sector as an essential and must have product. The competition of similar products in the market space was intense and this made Digify to burn cash on sales process so as to gain credibility of target market and customers. Digify is used by managers and executives as well as professionals who engaged in day to day business transactions using emails. Digify would ensure files sent were protected and reached the receiver in good time. The challenges of Digify were many as monitoring and enforcing of confidentiality of both parties; the sender of the email and the receiver was not easy especially if the parties involved were many an d the information sent was large. Maintaining strict protection of the sensitive information in the emails was very difficult. Containing the ever-increasing hacking cases even in well ran organizations was a problem and even other business partners would potentially leak very sensitive information and the breach would take long to be noticed and rectified. Cases of data breach some with were very high profile such as the Snowden leak in 2014 and the Panama Papers debacle in 2016 made many other organizations to pay attention to securing their communication more vigilantly. Most corporations were forced to adapt the cloud services of securing data such as Microsofts Azure and Amazon Web so as to ensure that their customers data was well protected (Andras 2015). The growing awareness of personal data protection by consumers in relation to online applications has made security providers to introduce other new services for data protection to their consumers. Other applications in the m obile phones such as Snapchat and WhatsApp took up security measure such as automatically deleting videos after 24 hours as a way of ensuring information security. Digify offered this cloud security services and most companies spend a lot of money for data protection summing up to approximately USD 2 billion for next five years. That amount grew by 20% from USD 87 billion in 2015 to about USD 106 billion in 2016 all to ensure there is digital data protection and security. When Digify started, it was only meant to be a document management system within Singapore and therefore the model was not scalable beyond that area. The founders wanted the model to be international and therefore they made it be a Software-as-a-Service (SaaS) provider so as to go beyond Singapore and be an international model. To enable Digify to be a SaaS provider, it had to develop cloud services application and that is what happened so as to ensure and guarantee protection of sensitive information passed day to day. More and more subscribers from other parts of the world like US, Europe and Asia joined Digify immediately it switched to SaaS model back in 2013 and this promised the self-destruction option of documents for security purposes. Digify also merged with other well-established cloud storage solutions like Google Drive and Dropbox and this attracted more subscribers as they were able to track the person viewing their files and what time and for how long (Stamford 2016). Vault Dragon Vault Dragon was founded by Ching-Tse Tseng in 2013 and it was initially a secure storage solution with terms that were flexible for the consumers at home. However, over the years the business evolved and has become a scanning and storage solution for medical records for medical clinics mainly. In 2015, the business evolved from being a consumer at home solution to a medical record storage solution which was the main function and meal ticket of Vault Dragon whereby 59% of its revenues generated from. Vault Dragon made this shift from being consumer storage into a medical record storage solution as a way to develop their product as well as their service provision. The idea of Vault Dragon came into the mind of Tseng when he was a student at a university in Singapore. Having to pack whenever they had a long summer vacation and leaving school for home that was overseas-Taiwan proved to be a perennial problem for him. Packing his belongings in the dormitory bedroom was hectic as the faci lities that he needed to store his belongings were either too big or too expensive or they were far from his dormitories. Too much hassle was involved especially since he did not even own a car and he also wanted to leave his belongings in a safe place. He found a niche in the market and he came up with a business idea but he did not work on it, got employed at PwC as a consultant after graduation. However, the nagging need of his business opportunity made him leave his employment and started Vault Dragon. Tseng did his research and found out that Singapore self-storage industry was growing at the rate of 45% every year and it was worth $78 million. Most of the growth was due to storage facilities such as SingPost which bought Lock+Store for $37 million in 2012 and CapitaLand with its four self-storage facilities that it acquired in 2013. This was a positive projection of the business in the country as it was very lucrative as per the look of things. Tseng figured out that the self- storage models used in Singapore were not satisfactory and he saw an opportunity to exploit that market even though it had other competition. Other competitors in the market offered self-storage space by the room contrary to what Vault Dragon offered (Waal-Montgomery 2015). Customers who did not need a big space to store their belongings embraced Vault Dragon as it suited their need. Vault Dragon offered an option of storing that was convenient and safe and minimized its customers headache of worrying about logistics and security. The deal of Vault Dragon and its customers were for the customer to buy the storage box from Vault Dragon and have it delivered to their home. The box had some specific dimensions to it 24x15.2x14 inches which the customer filled with their belongings. The customer would then choose to use Vault Dragon photo tagging services and then after filling and tagging the box, the customer instructs Vault Dragon to pick and store the box for them. Vault Dragon woul d offer to return the box for free to the customers home is so instructed. Vault Dragon mainly handled the logistics of delivery and helping of their customers in indexing their boxes. The self-storage providers on the other hand dealt with the management of the storage facility. They were an established profitable arrangement between the two when they worked together, therefore it was a win-win. Vault Dragon however faced a lot of competition in the market as well as other companies duplicating their business idea (Jones 2016). This however, did not make Vault Dragon to succumb to pressures of lowering its pricing but instead change strategies by offering quality customer service and experience and also service reliability. QLC evaluation and recommendation report. I choose and recommend QLC as an international investment plan because its a career and lifestyle portal that was founded to enable the millennial change career opportunities to short-term jobs without the risk of losing the jobs they hold currently. The millennials are a generation that has a different mindset from the other previous generation and they are young probably in their mid-twenties to mid-thirties in well-paying jobs. The millennial are risk takers and they are not afraid to venture into new career opportunities given the chance. Millennials are energetic and they use that energy to be productive at work and therefore the economy is increased. According to researches done, millennials have set a trend that has been noticed and 91 percent of these millennials are all taking a leap in venturing to new jobs that are satisfactory to their needs. Deloitte did a survey in 2016 and found out that millennials would quit their current jobs and join a new organization in search of doing something different from what he was doing if given the chance. It surveys showed that one out of four millennials would take that bold step and 44 percent of them would move from their jobs by 2017. Only a small fraction of them stayed in their current jobs. Some even wanted to gain international experiences and venture into broader fields of work to advance their careers. The millennial used this test-drive to be able to free themselves from their usual desk jobs into more fulfilling job opportunities. Most people stay on their jobs for fear of leaving as they would become financially insecure however; the QLC startup team offered a way out by coming up with an option for millennials to chase their dream jobs. The QLC team focused on the career dilemmas of the millennials and came up with a business model innovation that would work in the change of job opportunities for the millennials. The QLC team is also comprised of millennials who majorly emphasizes with the other mill ennials in their generation and are passionate in inspiring change. The founders of the QLC are also millennials and therefore I would recommend this startup as my choice because of the drive it will get in ensuring their productivity. QLS team also supported its users being the millennials in allowing them access features that would enable them build their profile and in so doing to generate predictable recommendations that guarantees job opportunity search. It also provides its users with learning materials such as video materials and online readings that enable them upgrade in their skills on the job for their betterment. Mentorship from QLS sourced mentors are provided on a weekly basis to better their work and career. References: Andras Cser and Michael Yamnitsky, Sizing the Cloud Security Market, Forrester for Security Risk Professionals, August 15, 2015 Conn Stamford, Worldwide Public Cloud Services Forecast (Billions of U. S. Dollars), Gartner, January 25, 2016, accessed June 21, 2016, https://www.gartner.com/newsroom/id/3188817. Dropbox was a service provider that offered cloud-based storage of files that were accessible from multiple computing devices. https://www.vaultdragon.com. Humanresources.about, 2013, Gen Y Has Much to Give-and Get-in Your Workplace,, accessed July 1, 2016. https://humanresources.about.com/od/glossaryy/g/yuppies.htm.https://digify.com Interview with Will Fan, December 16, 2015 Iris Leung, Meet QLC, a Career and Lifestyle Portal for the Restless Millennial, e27, March 9, 2015, accessed July 2, 2016, https://e27.co/meet-qlc-career-lifestyle-portal-restless-millennial-20150309/. Kaki, Spaceship, accessed February 14, 2016, https://www.spaceship.com.sg/kaki. McKinsey Company, 2011, Connecting Talent with Opportunity in the Digital Age, accessed July 1, 2016, https://www.mckinsey.com/global-themes/employment-and-growth/connecting-talent-with-opportunity-in-the-digital-age. Michael de Waal-Montgomery, Spaceship Launches to Take One Vault Dragon in Singapore, e27, February 16, 2015, accessed February 14, 2016, https://www.spaceship.com.sg/kaki. Millennials Survey, PwC, accessed July 1, 2016, https://www.pwc.com/gx/en/issues/talent/future-of -work/millennials-survey.html. Product, Digify, accessed May 30, 2016, https://digify.com/product.html Snapchat was a mobile application created in the US which allowed users to chat with exchanges of messages and multi-media objects which were deleted once they were read (Share documents securely with Digify, a Snapchat for business content, Venturebeat, July 22, 2014, accessed June 6, 2016 https://venturebeat.com/2014/07/22/share-documents-securely-with-digify-a-snapchat-for-business-content/). TechInAsia, 2015, Vault Dragon: Dropbox for Physical Things, accessed February 12, 2016, https://www.techinasia.com/vault-dragon-dropbox-physical. The RSA Conference was a major international information security event held annually since 1993 in California, US, attended by information security professionals across various industries from healthcare and pharmaceutical to banking and finance. The SVForum was the largest and oldest not-for-profit organization from Silicon Valley that organized events, conferences and programmes for technologists, entrepreneurs, and investors to promote innovation and enterprise. Thomas Fox-Brewster, From Encrypted Drives to Amazons Cloud- The Amazing Flight of The Panama Papers, Forbes, April 5, 2016, accessed June 6, 2012, https://www.forbes.com/sites/thomasbrewster/2016/04/05/panama-papers-amazon-encryption-epic-leak/#42afb10c1df5. Tony Jones, Competition or Inspiration: Are Valet-Storage Businesses Disrupting the Traditional Self-Storage Market or Providing Impetus for Change? Inside Self-Storage, March 6, 2015, accessed February 14, 2016, https://www.insideselfstorage.com/articles/2015/03/are-valetstorage-businesses-disrupting-the -traditional-selfstorage-market.aspx. Vault Dragon, Facebook, accessed February 11, 2016, https://www.facebook.com/VaultDragon/info/?tab=overview.

Monday, December 2, 2019

Mango Report Essay Example

Mango Report Essay CT REPORT ON â€Å"MANGO AS AN APPAREL MANUFACTURING BRAND† Submitted to: Submitted by: Dr. Indu Gupta Ranjeeta Nongthombam PGFD-II ACKNOWLEDGEMENT First of all, I would like to thank the Almighty for showing me the path whenever I am in despair and the blessing showered upon me to complete the task. I would like to thank my parents for giving me emotional support whenever needed and their words of encouragement without which it would have been difficult to complete. I would like to show my gratitude to my mentor Dr. Indu Gupta for providing me support, help and guidance without which it would not have been completed. I express my thanks to the Director of Satyam fashion Institute, for extending his support. Last but not the least I would like to thank my friends who has given me moral support to complete this project report. Without the support of these wonderful people, it would have been difficult for me to complete my assigned task and indeed thankful. TMango is a clothing and design manufacturing company founded at Barcelona, Catalonia (Spain) by brothers Isak Andic and Nahman Andic. It design, produces, distributes apparel and accessories. It opened its first store at Barcelona then expanded to Valenci just catering to domestic market. By 1988 the company expanded to 13 outlets but by 1992 it did open stores outside the domestic market. History of domestic market can be divided in to 2 stages. Its goal is to be present in every city in the world. We will write a custom essay sample on Mango Report specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Mango Report specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Mango Report specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The company has more than 2,000 stores in 103 countries. Its first website as created in 1995 and, five years later, in the year 2000, it opened its first online store. Mango has over 8,600 employees, 1,850 of whom work at the Hangar Design Centre and at its Headquarters in Palau Solita i Plegamans (Barcelona). 2. PRODUCT RANGE Mango is purely an apparel based company which includes the different departments involved in the creation and manufacture of Mango fashion collections, as well as the concept of Mango brand image and its projection outside the company. Consequently, this includes departments such as Design, Showroom, Purchasing, Graphic Design, Window Dressing, Interior Design, Product Distribution, Merchandising, etc. All of the garments and accessories are designed around the idea of collections and matching items, so a planning procedure taking into account production and distribution is an essential part of the process, together with high standards of quality at all stages, from controls at source to the final point of sale. Their garments and accessories are of high-to-medium quality and always seek to maintain the same manufacturing standard (a constant level of quality, the same characteristics, etc. ), which means that a single model is only ever produced by one manufacturer or one production workshop, except in very specific cases where the legislation limits production due to the source and quotas. 3. PRICE RANGE Mango becomes the most favorite brand of clothing fashion line of most young women (and even men). Mango is a product that has both the fashion style and the quality at a very affordable price. Buyers are fascinated in getting a good bargain on high quality clothing, and this makes the Mango Company become so successful. Mango knows how to understand what the public is after when it comes to their fashion choices. They understand that everyone wants the latest trends, but can often not afford to dress in the way that they want. By introducing Mango clothes fashion line that are trendy, attractive and affordable. They guarantee that they will meet all the needs of an average clothing consumer. Mango has over eight hundred stores in the world. In fact, at present Mango has opened 1135 stores in North America, the Middle East, Latin American states, Europe and more than 90 countries. Mango clothes remain fashionably relevant to continue their current success. Moreover, the company is planning to open more stores to triple their current number. Mango Clothing has been able to provide consumers with a great alternative to high end, high priced clothing. The quality of Mango clothes are almost the same as what other designer clothes provide, plus, it is not as expensive as what other designer clothes. Clothing retailers that hit the mark with the look and affordability of their Clothing, but fall short when it comes to the quality. We can visit any nearest local store or try visiting their official website so buyer can view what are the latest offerings available prior shopping on store. If there is no available store near at any place, another good way to purchase Mango clothes is through shopping online just make sure that buyer pay attention to the online source that use to buy their clothing. . PROMOTION The MANGO franchise system places at a comprehensive system that covers all aspects relating to product marketing and franchise management. MANGO takes care of all the other aspects: * Always up to date with the latest trends. * Providing with a collection that is complete, extensive and varied. * Supplying in accordance to needs, avoiding possible inventory cost. * Carrying out stores interior design project. * Training sales and management team. Changing store’s windo w displays design on a regular basis. Assisting continuously on item display and sales issues with the help of periodic visits by product and merchandising professionals. 5. PLACES This focuses on the reception, storage and dispatch of goods, aiming to allow quick distribution and automatic stock replacement to all our stores. The department is divided into various sections: maintenance, reception, CML distribution, GTT distribution, surpluses, stock (hung and folded), delivery and transport. The principal tasks of the department are: reception and coding of goods for subsequent classification and stocking; preparation of daily sales replacements in stores; dispatch of goods until their reception in stores; packing, courier services, end of season returns, confirmation of transfers, classification and stocking of clothing and replacement stock to Outlet stores, etc. 6. SUMMARY Mango was set up with the mission to â€Å"be present in all cities in the world† and projecting a coherent and unified image. The company was founded according to three fundamental suppositions, which were not so obvious in the Seventies: * Offer quality garments at a reasonable price without this meaning moving away from the latest fashion for young, modern clients; * Manufacture in countries with more competitive production costs, obtain a low cost and keep prices competitive; and * Control operating costs thanks to up-to-date information systems. From these three suppositions, Mango provides us with a drastic change in the traditional textile sector in: * Developing a global brand concept through fast adaptation to the ultural habits using the design of articles which are adapted to the geographic area * Developing a production management system with third party companies through which it controls the quality of the clothes * Developing SLM (Mangos Logistics System) which eases product distribution, reduces transport and handling costs, manages inventories on a global scale in real time, and allows for f lexibility in reaction to the various changes in the environment. The concept of a global brand, the efficiency of its computer and logistics systems, as well as its team of professionals have been key factors for Mangos sustained growth over these years. The boutique climate of the store through design and decoration leads to a purchase, the meticulous selection of personnel to project a coherent image, a collection of their own stores and franchise-holders that emanate the same style. Presently, the company is developing a dynamic advantage in dealing 13with continuous changes in the environment. This requires continual readjustment to productive-logistic processes through IT. This competitive advantage along with the culture of human relations means that the business model can continue to maintain its sustained growth. 7. BIBILOGRAPHY www. mango. com www. fashiongear. fibre2fashion. com www. slideshare. net Mango Report Essay Example Mango Report Paper CT REPORT ON â€Å"MANGO AS AN APPAREL MANUFACTURING BRAND† Submitted to: Submitted by: Dr. Indu Gupta Ranjeeta Nongthombam PGFD-II ACKNOWLEDGEMENT First of all, I would like to thank the Almighty for showing me the path whenever I am in despair and the blessing showered upon me to complete the task. I would like to thank my parents for giving me emotional support whenever needed and their words of encouragement without which it would have been difficult to complete. I would like to show my gratitude to my mentor Dr. Indu Gupta for providing me support, help and guidance without which it would not have been completed. I express my thanks to the Director of Satyam fashion Institute, for extending his support. Last but not the least I would like to thank my friends who has given me moral support to complete this project report. Without the support of these wonderful people, it would have been difficult for me to complete my assigned task and indeed thankful. TMango is a clothing and design manufacturing company founded at Barcelona, Catalonia (Spain) by brothers Isak Andic and Nahman Andic. It design, produces, distributes apparel and accessories. It opened its first store at Barcelona then expanded to Valenci just catering to domestic market. By 1988 the company expanded to 13 outlets but by 1992 it did open stores outside the domestic market. History of domestic market can be divided in to 2 stages. Its goal is to be present in every city in the world. We will write a custom essay sample on Mango Report specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Mango Report specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Mango Report specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The company has more than 2,000 stores in 103 countries. Its first website as created in 1995 and, five years later, in the year 2000, it opened its first online store. Mango has over 8,600 employees, 1,850 of whom work at the Hangar Design Centre and at its Headquarters in Palau Solita i Plegamans (Barcelona). 2. PRODUCT RANGE Mango is purely an apparel based company which includes the different departments involved in the creation and manufacture of Mango fashion collections, as well as the concept of Mango brand image and its projection outside the company. Consequently, this includes departments such as Design, Showroom, Purchasing, Graphic Design, Window Dressing, Interior Design, Product Distribution, Merchandising, etc. All of the garments and accessories are designed around the idea of collections and matching items, so a planning procedure taking into account production and distribution is an essential part of the process, together with high standards of quality at all stages, from controls at source to the final point of sale. Their garments and accessories are of high-to-medium quality and always seek to maintain the same manufacturing standard (a constant level of quality, the same characteristics, etc. ), which means that a single model is only ever produced by one manufacturer or one production workshop, except in very specific cases where the legislation limits production due to the source and quotas. 3. PRICE RANGE Mango becomes the most favorite brand of clothing fashion line of most young women (and even men). Mango is a product that has both the fashion style and the quality at a very affordable price. Buyers are fascinated in getting a good bargain on high quality clothing, and this makes the Mango Company become so successful. Mango knows how to understand what the public is after when it comes to their fashion choices. They understand that everyone wants the latest trends, but can often not afford to dress in the way that they want. By introducing Mango clothes fashion line that are trendy, attractive and affordable. They guarantee that they will meet all the needs of an average clothing consumer. Mango has over eight hundred stores in the world. In fact, at present Mango has opened 1135 stores in North America, the Middle East, Latin American states, Europe and more than 90 countries. Mango clothes remain fashionably relevant to continue their current success. Moreover, the company is planning to open more stores to triple their current number. Mango Clothing has been able to provide consumers with a great alternative to high end, high priced clothing. The quality of Mango clothes are almost the same as what other designer clothes provide, plus, it is not as expensive as what other designer clothes. Clothing retailers that hit the mark with the look and affordability of their Clothing, but fall short when it comes to the quality. We can visit any nearest local store or try visiting their official website so buyer can view what are the latest offerings available prior shopping on store. If there is no available store near at any place, another good way to purchase Mango clothes is through shopping online just make sure that buyer pay attention to the online source that use to buy their clothing. . PROMOTION The MANGO franchise system places at a comprehensive system that covers all aspects relating to product marketing and franchise management. MANGO takes care of all the other aspects: * Always up to date with the latest trends. * Providing with a collection that is complete, extensive and varied. * Supplying in accordance to needs, avoiding possible inventory cost. * Carrying out stores interior design project. * Training sales and management team. Changing store’s windo w displays design on a regular basis. Assisting continuously on item display and sales issues with the help of periodic visits by product and merchandising professionals. 5. PLACES This focuses on the reception, storage and dispatch of goods, aiming to allow quick distribution and automatic stock replacement to all our stores. The department is divided into various sections: maintenance, reception, CML distribution, GTT distribution, surpluses, stock (hung and folded), delivery and transport. The principal tasks of the department are: reception and coding of goods for subsequent classification and stocking; preparation of daily sales replacements in stores; dispatch of goods until their reception in stores; packing, courier services, end of season returns, confirmation of transfers, classification and stocking of clothing and replacement stock to Outlet stores, etc. 6. SUMMARY Mango was set up with the mission to â€Å"be present in all cities in the world† and projecting a coherent and unified image. The company was founded according to three fundamental suppositions, which were not so obvious in the Seventies: * Offer quality garments at a reasonable price without this meaning moving away from the latest fashion for young, modern clients; * Manufacture in countries with more competitive production costs, obtain a low cost and keep prices competitive; and * Control operating costs thanks to up-to-date information systems. From these three suppositions, Mango provides us with a drastic change in the traditional textile sector in: * Developing a global brand concept through fast adaptation to the ultural habits using the design of articles which are adapted to the geographic area * Developing a production management system with third party companies through which it controls the quality of the clothes * Developing SLM (Mangos Logistics System) which eases product distribution, reduces transport and handling costs, manages inventories on a global scale in real time, and allows for f lexibility in reaction to the various changes in the environment. The concept of a global brand, the efficiency of its computer and logistics systems, as well as its team of professionals have been key factors for Mangos sustained growth over these years. The boutique climate of the store through design and decoration leads to a purchase, the meticulous selection of personnel to project a coherent image, a collection of their own stores and franchise-holders that emanate the same style. Presently, the company is developing a dynamic advantage in dealing 13with continuous changes in the environment. This requires continual readjustment to productive-logistic processes through IT. This competitive advantage along with the culture of human relations means that the business model can continue to maintain its sustained growth. 7. BIBILOGRAPHY www. mango. com www. fashiongear. fibre2fashion. com www. slideshare. net